This post was originally published by NCR.
Pay-at-table technology offers many advantages to your serving staff and your customers. Not only does it streamline your workflow, saving valuable time and improving the customer experience, but pay at the table also makes it easier for everyone to stick to social distancing and hygiene rules. But people can’t plan to pay at the table if they don’t know it’s an option.
So if it’s something you’re providing, it’s important to communicate to your customers. Because advertising the safety of your restaurant can help build trust, fill tables and keep guests coming back.
Digitally promote your pay-at-table options on every channel
You can use any of the regular communication channels to make your pay-at-table options visible, including social media, email, newsletters, your website and your mobile app, if you have one. If you’re not a social media pro quite yet, have a look at 5 ways to use social media to connect with loyal customers. Be sure to include how it works and any short, helpful tips.
Display it on your in-restaurant signage
Additionally, advertising pay-at-table options inside the restaurant itself will make sure everyone gets the message. You can promote it using bright digital signage, flyers, table tents and/or window signs, for example.
Communicate during the dining experience
Reminding your customers that you offer pay-at-table options consistently through several different channels will make them aware that you are taking necessary precautions to prevent the spread of disease, keeping them and your staff safe. Servers can inform customers at the beginning and the end of their dining experience to ensure guests know their options. Prep your staff so they know what to say and how to say it.